Hello, I'm Pratik. A Lead UX Designer who turns product complexity into clarity — through strategy, design systems, and enterprise UX that move real business metrics.
I measure design in outcomes leadership cares about — revenue unlocked, hours saved, adoption earned, and teams levelled up.
I didn't arrive at UX in a straight line. I arrived through craft — and every craft left a lens I still design with today.
Taught me to remove everything that doesn't serve the frame. In products, that's ruthless prioritisation and visual hierarchy.
Every stroke is intentional and repeatable. That discipline became design tokens, spacing systems, and pixel-level rigour.
Learning when to break the rules. The confidence to propose the non-obvious direction when the data leaves room for judgement.
Designing for the person on the other side of the screen — their context, constraints, and the job they're actually trying to do.
Craft doesn't scale alone. Mentoring, critique, and stakeholder trust turn one designer's taste into a team's standard.
Understanding the model behind the product — so design decisions ladder up to strategy, revenue, and retention.
Began in typography, advertisement, and motion graphics — building the eye for craft, brand, and detail that still anchors everything I ship.
Moved from static artwork to interfaces. Learned research, information architecture, and the discipline of designing for behaviour, not just beauty.
Owned complex B2B SaaS and enterprise workflows end-to-end — discovery, prototyping, testing, and shipping tools that thousands rely on daily.
Built and governed scalable design systems, established design operations, and turned inconsistent products into a coherent, efficient platform.
Leading design strategy — mentoring designers, partnering with product and engineering leadership, and shaping roadmaps with measurable outcomes.
Not a UI gallery. Each project traces the path from an executive's problem to a shipped, measured outcome.
I treat design systems as products — with tokens, governance, versioning, and a contribution model that engineering actually adopts.
Semantic tokens that map brand to theme, dark & light, and accessibility states — a single source of truth from Figma to code.
200+ documented components with states, variants, and usage guidelines — versioned and released like software.
WCAG AA baked in: contrast, focus, keyboard nav, and screen-reader semantics validated per component, not bolted on later.
Contribution model, review board, changelog, and adoption metrics — so the system stays alive as the org scales.
Leadership is a craft too. It's how one designer's judgement becomes a team's standard — and how design earns a seat where strategy is decided.
Coaching designers from execution to strategic thinking through structured feedback and career paths.
Defining rubrics, running portfolio reviews, and building diverse, high-trust teams.
Facilitating critique that raises the bar without crushing momentum or ownership.
Translating design decisions into the language of product, engineering, and the C-suite.
Setting a north star and connecting quarterly roadmaps to long-term design direction.
Presenting to leadership with clarity — outcomes, trade-offs, and business impact first.
Embedding design in product discovery so the right thing gets built, not just built right.
Aligning design, PM, and engineering around shared goals and shipping cadence.
Define the real problem, the business goal, and who's affected before touching pixels.
Research, interviews, data, and stakeholder mapping to surface the true constraints.
Wireframes, flows, and system-driven UI — iterating fast, deciding with evidence.
Prototypes and usability testing to de-risk before engineering invests.
Ship, instrument, and learn — closing the loop on the metric we set out to move.
Pratik doesn't just design screens — he reframes the problem so the whole team suddenly sees the path. He raised the bar for our entire product org.
The design system he built cut our delivery time dramatically and finally got engineering and design speaking the same language. Rare systems thinker.
As a mentor he's transformational. He pushed me to think about business impact, not just craft — and it changed how I approach every project.
Representative quotes — real references available on request.
The disciplines I practise for their own sake keep my eye sharp and my thinking original. They're not a hobby footnote — they're where my design instincts were forged.
Framing, negative space, and knowing what to leave out.
Rhythm, consistency, intentional detail.
Knowing when to break the grid.
Fast ideation before fidelity — where every product starts.